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左手科技右手艺术,SK-II的消费者连接术

http://www.hopewx.com/ 2019/11/29 9:00:36 阅读数:78
​11月10日至24日,高端护肤品牌SK-II把艺术跨界展览“SK-II艺术家系列:POWER OF PITERA”带到了上海上生新所。这一展览中,不同国家和背景的艺术家用拼贴插画、雕塑、绘画、摄影、平面艺术以及现代舞等多种艺术形式,诠释着关于SK-II经典护肤成分PITERA的一切。

11月10日至24日,高端护肤品牌SK-II把艺术跨界展览“SK-II艺术家系列:POWER OF PITERA”带到了上海上生新所。这一展览中,不同国家和背景的艺术家用拼贴插画、雕塑、绘画、摄影、平面艺术以及现代舞等多种艺术形式,诠释着关于SK-II经典护肤成分PITERA的一切。

SK-II把艺术跨界展览

piterazuoweisk-iidebiaozhixingchengfenbeirenmensuozhi,eryunhanle90.7% piterachengfendehufujinghualugengshichengweilesk-iidechanpin,beichengwei“shenxianshui”。jihukeyishuo, piterajiushisk-iidepinpaidna。

红包游戏小说扬帆起航erdangpiteradansheng39nianhou,sk-iijiangyongyishukuajiedexingshikaiqirenmenrenshipiteradequanxinjiaodu。

用艺术打破护肤品的刻板印象

renmenhennanduiyigehufupinchanshenggongneng、baozhuangheguanggaozhiwaidexiangxiang,chanpinzhongdemougechengfengengshigezaishiyanshizhiwaijiuhuibianchouxiangdegainian。

红包游戏小说扬帆起航ercicikuajieyishuzhandehuodongfuzeren、meiguochaopaiopening ceremonychuangshirencarol limbiaoshi:“womenxiwangjieyouyishudefangshidaporenmenduihufupinpaidezheiyikebanyinxiang,bingjiangqituizhiquanxindegaodu。”

用艺术打破护肤品的刻板印象

“yishushifeichanghaodehenianqingrenduihuadefangshi,”sk-iiquanqiushouxizhixingguansandeep sethshuo,“sk-iiyouyizhongjingshenshibuduantupobianjie,womenyizhichangshiyongbutongdefangshizhongsupiteradelilianghechuanqi,zheicikuajieheyishujiahezuoyoushiyiciquanxindechangshi,womenxiwangdapoyishuhehufudebianjie。”

shishishang,zheixienianlai,dangpiterasuizhesk-iichuxianzaiquanqiugedidelingshoudian、guanggao,yijixiaofeizherichangshenghuozhongzhihou,tayijingbuzaishidanchundeyuansu,ershiyanbianweiyizhongpinpaiwenhuafuhao。zheiqishijiletaweilaigengduodeshizhankongjian,suonengchengzaideyiyibianjiyebiandale。

红包游戏小说扬帆起航sk-iiyunianqingdeyishujiamenhezuo,bianshixiangyonggengxiandai、gengyouqudefangshilaizhongsuziji。yishujiamensuiranlaizibutongguojia,youbutongwenhuabeijing,dantamennianqingyidaideshenfenyiweizheguanchashiwudejiaoduyegengxinxianheyouqu,fuhenianqingxiaofeiquntidejiazhiguan。yinci,jingtamenquanshidepinpaiyuansu,huigengrongyibeilijiehejiena。

红包游戏小说扬帆起航“sk-iibuxiwangchengweiyizhixiangxiaofeizhetuisongxinxidepinpai,”sethshuo,“ershitongguobuduantansuoxiaofeizhedexingqudian,yongtamenxihuandefangshiyutamengoutong、duihua。”

艺术之外的“科技脑”

dang95hou、00housuodaibiaodezshidaizhujianzaixiaofeishichangjueqishi,pinpaimendequexuyaogaibianzijile。youqishi,congxiaobeishuzichanpinweiraozhezhangdadezshidai,duishuzihuadegouwutiyanhechengxiantichuleqiansuoweiyoudegaoyaoqiu,zheiducuzhepinpaitongguokejishouduanlaiqieshigexinlingshouduan。

jinnianjinbohuiqijian,sk-iiquanxindefuture x weilaitiyandianzaiwoguoliangxiang。

SK-II

zuoweisk-iiyongqianyankejitansuolingshouchuangxinde“quanqiushiyanshi”,zheiyitiyandiandeguowangbanbencengyu2018nianzaidongjingheshanghaizhanshiguo。jinniannianchuhaizaimeiguoguojixiaofeidianzichanpinzhan(ces)shangliangxiang,bingyingdelexiaoshoudajiang。erzheiyicicanyujinbohui,tayouzengjialexuduoxindeheikeji——shengjibanjifusaomiaozhan“magic scan”、yandongzhuizongyiheyumijiaohushijixieshoubeishiliangdian。

红包游戏小说扬帆起航qizhong,shengjibandejifusaomiaozhan“magic scan”shizaiwoguoliangxiang。

肌肤扫描站“Magic-Scan”

yuguoquxiangbi,tadetijisuoxiaoweigengshiheshitidianmiananzhidedaxiao。bingqiewuxuyiqijiechujifujikewanchengsaomiao。jiyusk-iiduonianchendianxialaideshuju,tahaikeyibangzhuxiaofeizhelejiezijidejifunianling,bingtigonggexinghuadehufujianyi。

tongguomagic scanlejiedaoshihezijidechanpinzhihou,xiaofeizhekeyizoudaozhuizongyihudongqu,tongguoyanbudezhuandongyupingmuhudong,shiyongbinglejiechanpindegongxiao。yanbuzhuizongjishurangxiaofeizhezaishiyongchanpinshi,mianyuyongzhanmanhufupindeshouchumopingmudegangahebubian。

追踪仪互动区

ruguoxiaofeizhexiangtiaoguojifuceshihuanjie,keyizhijieyuyumijiaohushijixieshoubeihudong。zaitadecaozuopingmushangtianxiehaozijidejifuwentihou,tahuizidongjiangshihedechanpinyongjixieshoubeidaidaoxiaofeizhemianqian。

交互式机械手臂

红包游戏小说扬帆起航tandaofuture xweilaitiyandiandequanqiuluodijihua,sethbiaoshi,guoqudeyinianzhong,sk-iiyizaishanghai、beijingheribendeyixieshangchang、yaozhuangdian,yijixinjiapozhangyijichangdengdizuolexuduoyindizhiyidekejiluodichangshi。

与消费者之间的沟通 永无止境

wulunshiyishukuajiehaishikeji,zheixieshouduandoutixianlesk-iibaochihuolidefangfalun,jichixulejiexiaofeizhexuqiu,bingzaicijichushangbuduanyongxinfangshiyutamenjianliqingganlianjie,yiciliantongpinpaihexiaofeizhe,zhanshipinpaiyirenweibendejiazhiguan。

lirusk-iishoucicehuadaxingyishukuajiehuodong,bianshiyunyongyunianqingrenduihuadexinyuyanjinxingziwotupo。ersk-ii future x weilaitiyandianbuduangengxinshengjideyiyi,tongyangshizaiyujirenmendaiqugengduobianjie,tigongzhineng、zizhudexiaofeitiyan。

yimuqiansk-ii future x weilaitiyandiandegongnenglaikan,yixiliecaozuoxialai,xiaofeizhejihuwanquanbuxuyaodianyuandebangmang,biannengwanchengzhenggejifuceshi、shiyonghexuanzechanpingoumaideliucheng。bangxiaofeizhejianshaolexianxiagouwutiaojiandeshijian、tishenggouwuxiaolvdetongshi,yenengrangtamenzijizhangkonggouwujiezou,mouzhongchengdushangyehuanjieleshitidianxiaofeidexinliyali,shizhenggegouwutiyangengqingsong。

sk-iidegaigehaizaijixu。qishizaicizhiqian, sk-iiyijingjinxinglebushaobiangebingqiepoyouchengxiao。

sk-iishouxianzaichanpinduanjinxinglequweihuadegaige。tajinliangnianyunianqinggeshoudoujingtong,yijikaran singh、zhengludengyishujiajinxinghezuo,weishenxianshuishejilehenduoxianliangkuanpingshen,bingzaijieriheteshushiketuichuxianliangkuanchanpin,rangxiaofeizhebuyouzizhudishoujiyindafa。

yingxiaofangmianyezaijiama。sk-iizai2016niantuichudeguanggaopian《ta*houqulexiangqinjiao》,yinqileguanyu“shengnv”heshanghairenminguangchangxiangqinjiaodeguangfantaolun。2018nian,sk-iijujiaonianqingdanshennvxingzaishenghuozhongmianlindehunyinyalideguanggaopian《weishenmetamenbuhuijiaguonian》yehuoleqilai。

sk-iiduinianqingrenxinliheshehuichujingdejieduheguancha,rangtayunianqingrenyuezouyuejin。ersk-iizheiqijianduilingshouduandekejihuagaige,yesuanshibangpinpaijianggushidefangshizhiyi。

“jintiandexiaofeiquntibianhuafeichangxunsu,yiqianwomenshuo20niansuanyidai,xianzaishiwuniansuanyidai,”sethshuo,“suoyiwomenbixuyaofeichangminjie,cainenggenghaodilijietamen,congerrangpinpaidejianshehexiaofeizhedebianhuajieheqilai”。

muqiankanlai,sk-iinianqinghuabiangeyijingqudelebucuodechengguo,xiaoshoueyijinglianxusinianshixianliangweishuzengzhang。wulunshichanpin、lingshoutiyanhaishiduiwaichuanbo,yedouhuanleyifumoyang。

红包游戏小说扬帆起航sethrenwei,sk-iizinianqinghuagaigeyilai,chuleqiangjingdeyejizengzhang,shichangshangdekoubeihechendianxialaidexiaofeizheganqingdoufeichangshenhou,youqihuodelexuduonianqingxiaofeizhedexiai。

红包游戏小说扬帆起航dantongshitabiaoshi,hexiaofeizhezhijiandegoutongshiyigeyongwuzhijingdeguocheng。“bixuyaobuduandelejiexiaofeizhedesuqiu,tongguoduoyanghuadechuangxinjinxingpinpaizhuanxing,cainengshizhongzouzaizheigexingyedeqianyan,zoujinxiaofeizhexinli,chengweixingyedeshishangicon”。

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