红包游戏小说扬帆起航

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法国娇兰,百年品牌的勇敢创新

2018/10/1 8:20:46 阅读数:747
营销人正面临着前所未有的困境。 一边是逐渐成长起来的消费潜力巨大的年轻人群,他们势不可挡地占据了中国新媒体传播市场的半壁江山; 一边是“多杂散乱”复杂得史无前例的媒介环境——传统媒体式微、自媒体群体尚未建立起成熟生态;旧有权威影响力消减、新的意见领袖纷纷崛起……

YINGXIAORENZHENGMIANLINZHEQIANSUOWEIYOUDEKUNJING。

YIBIANSHIZHUJIANCHENGZHANGQILAIDEXIAOFEIQIANLIJUDADENIANQINGRENQUN,TAMENSHIBUKEDANGDIZHANJULEZHONGGUOXINMEITICHUANBOSHICHANGDEBANBIJIANGSHAN;

YIBIANSHI“DUOZASANLUAN”FUZADESHIWUQIANLIDEMEIJIEHUANJING——CHUANTONGMEITISHIWEI、ZIMEITIQUNTISHANGWEIJIANLIQICHENGSHUSHENGTAI;JIUYOUQUANWEIYINGXIANGLIXIAOJIAN、XINDEYIJIANLINGXIUFENFENJUEQI……

ZUOWEI“WANGSHENGYIDAI”DENIANQINGRENQUN,TAMENDUIYUMEIJIE、QUANWEI、PINPAI、WENHUADENGYUANSUDOUYOUZHEZIJIDUTEDELIJIEHEXIHAO。

RUHEXIANGZHEIXIEBIAOBANGGEXING,JIANJIEDUTEDENIANQINGRENGAOXIAOQIESHENRUCHUANBOPINPAIXINXI,SHILINGZHONGDUO

PINPAITOUTONGDENANTI。

红包游戏小说扬帆起航YONGGANCHUANGXIN,FAGUOJIAOLANYONGCHUANGYIDUIHUANIANQINGREN

ZUOWEIYONGYOU190NIANYOUYALISHICHUANCHENGDEFAGUOHUANGSHIYUYONGHUAZHUANGPINPAI,FAGUOJIAOLANQUEZAIJINGDIANHENIANQINGZHIJIANHENHAODIZHAODAOLEPINGHENGDIAN。FAGUOJIAOLANZHONGGUOQUZONGJINGLIDAIYANTINGSHUO:“WEILAIRENGONGZHINENGJIANGTIDAIDIAOHENDUOMUQIANDEGONGZUO,DANRENHAINENGTONGGUO4CQUHEJIQIRENJINGZHENG,QIZHONGCHUANGYI(creativity)JIUBIANDEGENGWEIZHONGYAO。SUOYI,GULIXIAOFEIZHEYONGGAN,BURUPINPAIZIJIXIANYONGGAN,QUCHUANGXIN,QUCHANGSHI。Dare to try!”LIZUYUPINPAIWENHUA,JIYUDUINIANQINGRENDEDONGCHA,FAGUOJIAOLANXIESHOUTENGXUNSHEJIAOGUANGGAODUOQUDAO、DUOYANGHUADECHUANBOFANGSHI,WANZHUANCHUANGYI,WANCHENGLEYICHANGXIANGNIANQINGRENQUANFUGAIDEPINPAICHUANBOHUODONG。

红包游戏小说扬帆起航ZAICHUANBODIANWEIXUANZESHANG,FAGUOJIAOLANKAOLVDAOPINGTAIYONGHU(YOUQISHINIANQINGXIAOFEIZHE)DESHIYONGXIGUAN,XUANZELEQQKONGJIANXINXILIU、SHOUJIQQGOUWUHAO、QQLIULANQIDENGNIANQINGRENPINGTAIZHANXINGJIAODADEDIANWEI。

ZAICHUANBOCHANPINXUANZESHANG,FAGUOJIAOLANKAOLVDAONIANQINGXIAOFEIZHEDEGOUMAILI,XUANZELECAIZHUANGZHONGDEKOUHONGXILIE(CHANPINJUNJIA350ZUOYOU),YIJIHUFUPINLEICHANPIN“HUANGJINFUYUANMI”(CHANPINJUNJIA680)ZUOWEIPINPAIXIYINNIANQINGXIAOFEIQUNTIDEZHUDACHANPIN。

法国娇兰1

ZAIYINGXIAOCHUANGYISHANG,FAGUOJIAOLANDEPINPAITUPIANYIMUQIANPOSHOUNIANQINGRENXIAIDEDANGHONGMINGXINGZUOWEIXIYINYUANSU;QIEWENANSHANGYEGENGDUOYINIANQINGXIAOFEIZHEMUQIANLIUXINGDECIHUIYUANSUJINXINGGOUTONG,LAJINPINPAIYUNIANQINGXIAOFEIZHEZHIJIANDEJULI。

ZAIFAGUOJIAOLANYUQQGUANGGAOHEZUODEANLIZHONG,WOMENKEYIKANDAOYIZHONGQUANXINDENIANQINGHUAGOUTONGFANGSHI,TASHIXIANLEPINPAIHENIANQINGRENZHIJIANGOUTONGLING“DAIGOU”,KEYIYUJIAN,ZHEIZHONGMOSHIYEHUIDUIWEILAIDEPINPAICHUANBOYANHUACHANSHENGSHENKEDEYINGXIANG。

红包游戏小说扬帆起航XINHUANJINGXIA,FAGUOJIAOLANZHIBIAN

红包游戏小说扬帆起航FAGUOJIAOLANZHONGGUOQUZONGJINGLIDAIYANTINGBIAOSHI:MUQIANDEHUAZHUANGPINSHICHANGZHENGZAIMIANLINYIGEQUANXINDEHUANJING,BAOKUOXINSHOUZHONG,XINSHIYONGXIGUAN,XINXIAOFEICHANGJING,XINQUDAO,YIJIXINDEYINGXIAOFANGSHI。ERZHENGSHIYOUYUZHEIXIEBIANHUA,FAGUOJIAOLANYEZUOCHULEXIANGYINGDEDIAOZHENG。

XINSHOUZHONG

NIANQINGRENYIJINGCHENGWEIRIHUACHANPINXIAOFEIDEZHULI,RUHEZHENDUINIANQINGRENJINXINGYOUXIAODEJINGZHUNYINGXIAO,YICHENGWEIGEDAPINPAIJIZHONGGONGCHENGDEJIAODIAN。

FAGUOJIAOLANJINNIANLAIYETUIXINGLEPINPAINIANQINGHUACELVE。SHOUXIANSHIZOUCHUQUGANSHOUNIANQINGRENDESHIJIE,DUOCISHENRUXIAOYUANZHANKAIZUOTANHUI,LEJIENIANQINGRENDEGEXING,XIANGFA,TAMENJIANCHIHEYUANYIMAIDANDESHI。TONGGUOLINGJULIJIECHUNIANQINGREN,PINPAIDEDAOLEHENDUOBAOGUIDEDONGCHA——BUNENGTUIDANCHUNCIJIXIAOFEIDEGUANGGAO,YAOJIANGPINPAIGUSHI,YAOJITAMENCHANGJING,RANGTAMENYUANYIWEIPINPAIMAIDAN。

WEILESHIPINPAINIANQINGDUYIZHIYANXUXIAQU,FAGUOJIAOLANBAMUBIAOSHOUZHONGCONGYUANXIANDE28-38SUIYIQIANZHI22-28SUI,PINPAIXIAOFEIZHEZHENGTINIANLINGYEYIXIAZINIANQINGLE5-8SUI。

XINSHIYONGXIGUAN

YIWANG,HUAZHUANGPINGENGDUODIBEISHIWEIHUFUPINDEFANCHOU。DANSHISUIZHESHUZIPINGTAIDEHUOYUE,GENGDUODENIANQINGRENYUELAIYUEXIHUANBIAODAZIJI,CAIZHUANGDEXIAOFEIQIANLIZHENGZAIBEIKAIFACHULAI——BIRUKOUHONGJIUSHINENGGOUBIAODAYIGERENXINGGE、XINNIANDEHUAZHUANGPIN。

DANGQIAN,XINPINSHANGSHIHECHANPINSHENGJICHENGWEIQUDONGKUAIXIAOXINGYE,YOUQISHIHUAZHUANGPINXINGYEZENGZHANGDEZHONGYAOYINSU;DANCONGXINPINSHANGSHIDAOPEIYUCHENGSHUDEXIAOFEISHICHANG,BINGBUSHIJIANDANDESHI。

红包游戏小说扬帆起航DAIYANTINGRENWEI,YIWANGDUISHANGJIALAISHUOJINJINSHIMAICHANPIN,DANXIANZAICHULECHANPINZHIWAI,HAIYAOMAIYIXILIEDEFUWU,BAOKUOJINGENSHIDAIDEBAOZHUANGCHUANGYI,YIJIRUHEYONGGUANGGAOCHUANGYIQUGANDONGXIAOFEIZHE。CHUANGYIBAOHANLEBUDANSHICHANPINBENSHEN,GENGDUODESHIYUXIAOFEIZHEGOUTONGDEGONGYINGLIAN,PINPAIMEITIANDOUXUAN

红包游戏小说扬帆起航ZEBUTONGDEDIAN,LAIZUOCHUANGYI。

XINXIAOFEICHANGJING

红包游戏小说扬帆起航XIANZAIZHUAYANQIUHENRONGYI,DANGUANZHUDUNENGFOUJIPINPAIDAILAIYOUYIYIDEBANGDING?RUGUONEIRONGHECHANGJINGXUANDEBUGOUHAO,XIAOFEIZHEJIUHUIGANJUESHENGYING,SHENZHISHIWANG。NEIRONGHESHEHUIHUAREDIANJIEHE,XUYAOKAOLVHENDUO,SHOUXIANYAOZHIDAOPINPAIDEHEXINJIAZHI(PINPAITAIDUHEJINGSHEN);QICISHICHANPINDEGONGNENGXING,NEIRONGHEXIAOFEIZHEDEXIANGGUANXING。

红包游戏小说扬帆起航DAIYANTINGJIESHAO,MEIZHUANGCHANPINDESHIYONGHENDUOSHIHECHANGJINGXIANGGUANDE,ZHENDUINIANQINGRENDEXUQIU,FAGUOJIAOLANTUICHULEKESUICHANGJINGHEXINQING/ZHUANGTAIQIEHUANDECHANPINHEFUWU,BIRUZHENCAIBAOSHICHUNGAO(30SE+15QIAOKETIHUAN),BIRUKAIQISHUZIHUIHUA,TONGGUOMANGCE,BANGZHUYONGHUTIAOXUANHESHIDEXIANGSHUI。

FAGUOJIAOLANYETONGGUOCHANGJINGJIAOYU,DAIJINIANQINGRENGENGDUOFENGFUDEMEIGAN。BIRUDIYICIMIANSHI、DIYICILIANAI,RUHEXUANZEKOUHONG。PINPAIYINGGAITIAOJINCHANGJINGQUJIESHAOMEI,MEIHAODESHIWUSHIYINGGAIYURENFENXIANGDE。FAGUOJIAOLANZAINULIBAZISHENDECHANPINRONGRUXIAOFEIZHEMEITIANDEZHONGYAOSHIKE,BANSUIQIYIQIMEIQILAI。ZAIIPTOUFANG、DARENHEZUOYIJISHIPINTOUFANGSHANG,GENGDUODIHECHANGJINGJIEHE。

XINYINGXIAOFANGSHI

红包游戏小说扬帆起航WANGHONGDECHUXIANKEYISUANSHIXIANDAIYINGXIAODEXINCHANWU,YIWANGPINPAICHUANBOGENGDUODISHIYILAITVCGUANGGAOHEMINGXINGDAIYAN,DANWANGHONGDIANFULEZHEIYIMOSHI。XIANZAISHIWANGHONGDAIZHEPINPAIZOU,NEIMEPINPAIRUHECAINENGZHANGWOCHUANBOZHUDONGQUANNI?

FAGUOJIAOLANQIANYUELEGERENXINGXIANGHEPINPAIDIAOXINGXIANGQIHEDEDAIYANRENYANGYANG,BINGZHANKAIXIANSHANGXIANXIADEZHIBO,YANGYANGZHIBODANGTIANJIUMAICHULE1WANZHIKOUHONG。

DAIYANTINGRENWEI,WANGHONG、KOLHEMINGXINGSHINENGGOUXIEZHUPINPAIDESANZHONGBUTONGWUQI,WULUNNAZHONG,YIHOUDOUYAOHUIGUIDAOZHENZHENGXINSHANGPINPAIDEDAREN(YISHIZHUANYEDAOWEI,YOUZIJISHIYONGPINPAIDEXIN

红包游戏小说扬帆起航DE;ERSHIQIFENGGENENGJIAYUPINPAI,NENGYUXIAOFEIZHEZUOZHENZHENGHUDONG)。DARENJIKEYIFENGFUPINPAINEIRONG,HAIKEYIFENGFUMEIJIEBIAODAFANGSHI,BANGZHUFAGUOJIAOLANCHENGWEIXIAOFEIZHEDE“top of mind”。

XINQUDAO

YIQIANHUAZHUANGPINGONGSIDEQUDAOZHONGDIANDOUSHIMEIZHUANGDIANHEBAIHUOSHANGDIAN,DANMUQIANQUDAOYOULIANGGEZHONGDABIANHUA,YISHIXIANSHANGXIAOSHOUTONGLUCHUXIAN,ERSHINIANQINGRENGENGDUODIXIHUANZAISHANGYEZONGHETIZHONGGOUWU,YINWEILIMIANYOUGENGDUOYULESHESHI。

红包游戏小说扬帆起航ZHONGGUODIYIJIAFAGUOJIAOLANJINGPINXIANGSHUIGAINIANDIANKAIQISHI,JIUCHANGSHILEO2ODEFANGSHIYINGXIAO,JIJIEXIANSHANGXIANXIAWUFENGLIANJIE,TIANSHIDILIRENHE,REN、HUO、CHANGDOUZAI,15TIANJIUCHUANGZAOLEYIGEYUEDEXIAOSHOULIANG,ZAISHANGCHANGLIPAIMINGDIYI。FAGUOJIAOLANSUOZUODE,JIUSHIJINLIANGKAOJINSHOUZHONG,YONGTAMENDEXIGUANLAIZUOGOUTONG。

YABAOQQGUANGGAO,FAGUOJIAOLANKANZHONGSHENME?

ZAIDAIYANTINGKANLAI,TENGXUNSHEJIAOGUANGGAOQIXIADEQQGUANGGAOSHIYIGENENGHENHAOCHENGJIEFAGUOJIAOLANZAIRENQUNFUGAI、PINPAIBIAODA、CHANGJINGCHUANGZAO、XIAOFEIZHEGOUTONG,NAIZHIXIAOSHOUQUDONGDENGGEFANGMIANXUQIUDEMEITIPINGTAI。

LIANJIENIANQINGREN,YIDONGSHIDAIDEPINPAIZHONGSHENGZHIDI

YIDONGHULIANWANGSHIDAI,GUOQUDECHUANTONGMEIJIEZHENGZAIJIASUSHIXIAO,NIANQINGRENZAIYIDONGDUAN,PINPAIJIANSHEDEZHUZHANCHANGYEJIUQIANYIDAOLEYIDONGDUAN,ERQQGUANGGAOZEGOUJIANLEZUIYOUCHUANTOULIHEFUGAINENGLIDEKAIFANGSHEJIAOMEITIPINGTAI。LIRU,QQGUANGGAOFUGAIDESHEJIAOCHANGJINGZHONG,SHOUJIQQYOUGAODA8 YIDUODEYIDONGDUANYONGHU,JIHUFUGAILEQUANZHONGGUODEHUOYUEWANGMIN,QIZHONGNIANQINGRENQUNBILIFEICHANGGAO,TEBIESHI90HOU、95HOURENQUNHUOYUE。

红包游戏小说扬帆起航ZAIHEQQGUANGGAOHEZUODEGUOCHENGZHONG,FAGUOJIAOLANFAXIANGUANGGAOTOUFANGDIANJILVHENGAO,TOUZIHUIBAOLVSHIFENKEGUAN。WEILAIZAINEIRONGYINGXIAOFANGMIAN,FAGUOJIAOLANHAIHUIYUTENGXUNYOUGENGSHENDEHEZUO。

JIYUXINGQUSHEQUNDEFANYULEPINGTAI,DAPOPINPAIYUSHOUZHONGDEGOUTONGBILEI

JUSHUJUTONGJI,QQHEQQKONGJIANSHI90HOUSHIYONGZUIPINFANDESHEJIAOGONGJU。QQYISHEJIAOXINGIPWEIZHONGXIN,YIYOUXI、DONGMAN、WENXUE、DIANJING、YINGSHI、ZHIBO、SHEQUNWEIJISHI,DAZAODUOLINGYUDEYULEHUASHEJIAOMOSHI。TATIGONGDEDUOXINGTAIDECHANPINRANGNIANQINGRENQINGSONGDIZHIZAO、CHUANGZAONEIRONGBINGFENXIANG,XIYINYOUXIANGSIXINGQUDERENCANYUJINLAI。DUIYUGUANGGAOZHULAISHUO,QQGUANGGAOFUGAIDESHEJIAOCHANGJINGWUYIYESHITAMENMIANXIANGNIANQINGQUNTIYINGXIAOZUIZHONGYAODENEIRONGSHUCHUPINGTAI。

ZAIDAIYANTINGKANLAI,ZAIZHENGGETENGXUNPINGTAI,HAIYOUHENDUOKEYISHENDUWAJUEDEDONGXI,BIRUWEIXINXIAOCHENGXU,QQKONGJIAN,QQYINLE,FANYULEIP,FAGUOJIAOLANXIWANGBACHANGJINGDAIJINDALIULIANGPINGTAI,BUDANSHINALIULIANG,HAIYAODADONGXIAOFEIZHE。

红包游戏小说扬帆起航CHANPINCHANGJINGQUDONGXINDUIHUAMOSHI,YOUGUSHIPINPAIDETAOHUAYUAN

QQGUANGGAOBEIHOUFENGFUDESHEJIAOCHANGJINGNENGGOUBEISHOUNIANQINGRENDETUICHONG,ZAIYUQIZAIGONGNENGSHANGDEBUDUANCHUANGXIN。QQGUANGGAOHEN“FENGFU”,HENGKUAYULE、XUEXI、GOUTONG、XIAOFEIDENGDUOZHONGSHEJIAOCHANGJING,YOUXUDUOTESEGONGNENG,LIRUGEXINGZHUANGBAN、NIMINGLIAOTIAN、KOULINGHONGBAO,QQKONGJIANDEZHIBOGONGNENGYIJIQQLIULANQIDEARSAOYISAODENG,DOUGENGFUHEDANGXIANIANQINGRENDEGEXINGHUADEXUQIU。ERJIYUFENGFUDECHANGJINGHEGONGNENG,ZAIQQGUANGGAOSHANGDESHEJIAOGUANGGAOZONGNENGGOUZAIDUIDESHIJIAN、BANGGUANGGAOZHUZHAODAOZUIHESHIDEREN,BINGSHENWALEDUIDECHANGJING。

CHANGJINGXINGGUSHISHIYINGXIAOZUIHAODEDIAOWEIJI。WULUNSHIDIYICIMIANSHI,HAISHIDIYICIXINDONGDEGANJUE,FAGUOJIAOLANPINPAIGUSHISUOMIAOHUIDE,SHINIANQINGRENSHENGHUOZHONGDEDIANDIPIANDUAN,QUEYOUYOUZHEZHIDEJINIANDEGANDONGHEGONGMING。

KOL+CHANGJING+NEIRONG,KAIFANGDALIULIANGPINGTAIBAOFADECHUANBOWEILI

PINPAINIANQINGHUAYICHENGWEIKUAIXIAOXINGYEDEPUBIANGONGSHI。DANSHIJISHANGQIYEYAOZUODEBUZHISHIPINPAINIANQINGHUA,ERSHIYAOZHONGSUCHANPINDAOYINGXIAODELIANTIAO,ZHENZHENGCHENGWEINIANQINGRENDEPINPAI。TONGGUOQQXICHANGJINGQUANMIANFUGAIZHONGGUONIANQINGYONGHUDETENGXUN,ZAIZHEIYIFANGMIANJIUPOYOUFAYANQUAN。YOUYUFAGUOJIAOLANZHENGGEHUODONGHUDONGSHUXINGQIANG,PEIHEKOLDARENQUTUIJIN,ZAIJIASHANGSHUODESHIPINPAIGUSHI,YOUTIANRANDENEIRONGZHANHEXING,PENGSHANGTENGXUNZHEIYANGYIGEYOUJUDALIULIANGDEKAIFANGPINGTAI,SHUANGFANGPENGZHUANGCHULAIDECHUANBOWEILICHAOHUXIANGXIANG。

JIEYU:

TENGXUNZUOWEIZHONGGUOZUILAOPAIDESHEJIAOJUTOU,ZAIYONGHUFUGAI、CHANPINSHIYONGCHANGJING、SHEJIAOGUANGGAODENGGECENGMIANDOULAOLAOZHANJUZHANLVEGAODI。QQGUANGGAODENIANQINGRENYINGXIAOLINIAN,HEXINJIUZAIYUYIQITIANRANDESHEJIAOLILIANG,QULEJIENIANQINGRENDEXIAOFEIXUQIUHEXIGUAN。QQGUANGGAOWANSHANDESHEJIAOSHENGTAIBUJUZAILIANJIEDALIANGNIANQINGRENDEGUOCHENGZHONG,YEDAILAILEYICHANGGUANGGAOYINGXIAOJIEDEXINSHENGDAIGEMING。

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