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Guerlain's first new concept boutique opens in Shanghai

http://hopewx.com/ 2017/8/19 9:41:32 Reading count: 940
Guerlain, a high-end cosmetics brand from 1828. In these 189 years, Guerlain created more than 1,000 classic fragrances and became a leader in the field of perfumes. This time, Guerlain's first Asian new concept boutique opened in Shanghai, bringing a legendary fragrance paradise to domestic consumers, as well as "private perfume consulting" and "customized personalized fragrance" services for Guerlain Lovers pass classic French romance.

Guerlain, a high-end cosmetics brand from 1828. In these 189 years, Guerlain created more than 1,000 classic fragrances and became a leader in the field of perfumes. This time, Guerlain's first Asian new concept boutique opened in Shanghai, bringing a legendary fragrance paradise to domestic consumers, as well as "private perfume consulting" and "customized personalized fragrance" services for Guerlain Lovers pass classic French romance.

法国娇兰亚洲首家新概念精品店:上海兴业太古汇店(全景)

Guerlain's first new concept boutique in Asia: Shanghai Xingye Taikoo Hui Store (Panorama)

At Guerlain, every bottle of perfume is a work of art with a story. Whether it is the "Water of the Emperor" tailor-made for Empress Napoleon III Eugenie, "Jiqi" laying the foundation of modern perfumery, or the third-generation perfumer with the title of "the greatest perfumer of the 20th century" The representative work "Blue Time" dedicated to his beloved wife has been handed down in the perfume industry.

法国娇兰亚洲首家新概念精品店

Today, Guerlain has moved the design of its Paris flagship store to China, presenting an integrated space for Chinese consumers to combine fragrance and beauty art. Entering Asia's first new concept boutique, every detail has the extraordinary feeling of being in Paris. The uniform perfume wall shows the magnificent royal source to the fullest; the classic fragrances, which are classified according to the floral, fruit, and woody notes, are arranged in order, which also reflects the diversified creativity of the brand's fragrance creation.

法国娇兰传世经典之作:帝王之水

Guerlain Classics: Water of the Emperor

As the town treasure of Guerlain, the water of the emperor has undoubtedly become a symbol of honor for the brand. The bottle body engraved with 69 golden bees shows the nobility of the royal family; the shield emblem design and the honeycomb pattern in front of the bottle body are also symbols of imperial power. In the first new concept boutique in Asia, the perfume wall made with the water of the emperor and the limited fragrance is luxurious and magnificent, which attracts the guests' attention and shocks the heart.

法国娇兰亚洲首家新概念精品店香水墙

Guerlain Asia's first new concept boutique perfume wall

法国娇兰太古汇精品店亚洲独家售卖的COLOR BEE BOTTLE

COLOR BEE BOTTLE EXCLUSIVELY SELL IN ASIA

Guerlain's first new concept boutique in Asia has also set up a private perfume consulting service for the first time to provide you with a full range of perfume consulting and customization services. In the exchange of Guerlain perfume consultants in France, consumers can learn more about the brand's perfume history, categories and fragrances, and can better understand their own perfume preferences through their own personality interpretations and find their own "Guerlain fragrance".

Not only that, guests who enjoy the customized service can also engraved the name of themselves or their loved ones on the perfume bottle as a unique gift to give, becoming the only work of perfume collection.

法国娇兰太古汇精品店

Guerlain Taikoo Hui Boutique

In addition to the classic fragrance, you can also experience luxurious skincare and jewelry make-up at Guerlain's first new concept boutique in Asia. Guerlain France is committed to building the boutique into a new concept boutique with a French romantic taste that combines perfume, skin care and makeup, and brings a unique sensory experience to women pursuing a true self.

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Information Category: Famous Brand Cosmetics Editor: Li Haipeng

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